Perla Tamez Casasnovas, a luminary from Hidalgo, TX, cultivated her entrepreneurial spirit amidst immigrant resilience and tenacity. Propelled by the indelible lessons of hard work and dedication instilled by her parents, Perla embarked on her journey, establishing her maiden enterprise at the precocious age of 21. Today, Perla Tamez Casasnovas is a distinguished serial entrepreneur and licensed speech therapist, orchestrating a symphony of success across 22 startups spanning 11 diverse industries. Her acumen has manifested in creating thriving businesses and yielded an impressive nine-digit revenue stream.
A visionary at the helm, Perla seamlessly merges her passion for business with a philanthropic ethos, as evidenced by her pediatric clinics and unwavering advocacy for children's rights and health policies. In 2020, Perla orchestrated a formidable alliance, mobilizing local leaders nationwide to impact over 400,000 families and distribute $7 million in household products. Over the past decade, Perla Tamez Casasnovas has been the embodiment of inspiration, dedicating her life to empowering others to realize their untapped potential.
A paragon of entrepreneurship and benevolence, Perla's latest endeavors bear testament to her unwavering commitment to societal betterment. The Heart-Mind-Money Foundation, a non-profit she spearheads, exemplifies her dedication to enhancing the operational efficiency of charitable organizations, ensuring maximum impact from their resources. Simultaneously, the genesis of the Latina Empire underscores her commitment to uplifting women through a bespoke methodology encompassing heart, mind, and financial empowerment. This business model, rooted in accountability and community, fosters a culture of giving back to society, effecting sustainable change within their communities.
Perla is wearing the SANTANA Shirt. Learn more & follow Perla on IG @perlatamezcasasnovas
Who is your favorite female role model from history and why?
Michelle Obama is my beacon of inspiration. Her journey, marked by resilience and determination, epitomizes the power of dreaming big and becoming a pivotal influence beside a man who rose to be the President of the United States. Her role was not just supportive but instrumental, showcasing the strength and capability of women to impact change at the highest levels.
What's the most empowering quote by a woman that motivates you daily?
“If you can dream it, you can create it!” This quote embodies the essence of turning visions into reality, serving as a daily reminder that our aspirations are only the beginning of what we can achieve.
If you could have dinner with three influential women, living or deceased, who would you choose and what would you ask them?
I would be honored to dine with Kim Kardashian, Oprah Winfrey, and Gloria Estefan. My question to them would revolve around the groundbreaking strategies they employed to disrupt their respective industries and the internal battles they overcame to emerge victorious and influential.
If you had to create a women's empowerment playlist, which songs would definitely be on it?
“Run the World (Girls)” by Beyoncé and “Empire State of Mind” by Alicia Keys featuring Jay-Z. These anthems capture the spirit of female empowerment and the belief in conquering any challenge with grace and strength.
If you could travel back in time and give one piece of advice to your younger self, what would it be?
I would emphasize the importance of maintaining discipline in health and exercise, highlighting how physical and mental well-being are crucial for achieving one’s dreams.
Can you share a memorable and empowering moment from your personal life or career that made you proud to be a woman?
A defining moment for me is whenever I’m seated at a table with influential figures, speaking with pride about my modest beginnings. It’s a testament to the journey of growth and empowerment, reinforcing my identity and pride as a woman.
Share a fun or empowering piece of advice you received from an influential woman in your life.
“Stay focused and don’t quit too early; run against challenges.” This piece of wisdom has been a guiding light, encouraging me to face obstacles head-on with perseverance and tenacity.
What advice would you give to young women who are just starting their careers?
Embrace your path with confidence. Don’t be deterred by those who may not understand or appreciate your endeavors. If it brings you joy and fulfillment, pursue it with all your heart and let your passion be your guide.
What does International Women's Day mean to you personally, and how do you celebrate the achievements and contributions of women in your everyday life?
To me, International Women’s Day is a celebration of the divine role women play in life, acting as the driving force behind humanity’s progress. I honor this by uplifting the women around me, ensuring they recognize and reclaim their innate power and influence every day.
White shirts can be dressed up or down, making them suitable for various occasions. How do you style a white shirt to reflect your personality and make a fashion statement?
My go-to style statement is a chic white blouse paired with a striking tie or accessory, complemented by a bold red lip. This ensemble transcends occasions, exuding elegance and versatility that mirrors my personality and fashion sensibility.
