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Behind The Scenes: Pre-Fall '24

As the season turns, and we embrace the whispers of change in the air, it is with a heart brimming with joy and nostalgia that I present you a behind the scenes look at our upcoming collection. The new Pre-Fall 2024 collection is inspired by none other than my personal sanctuary - our family farm in Honfelur. It is here, in the serene embrace of nature, that my husband Ari and I envisioned and built our home, a space that has blossomed into much more than a dwelling. It's a haven where our children took their first steps, where rescued farm animals roam free amongst the rolling hills, and where every sunset paints a new masterpiece.

Ari and I chose to anchor our lives in this natural setting as a daily reminder of the beauty that exists in simplicity and the tranquility that the earth provides. Being encompassed by nature’s unspoiled landscapes serves as a constant source of inspiration and rejuvenation. Our home, meticulously crafted by a local artisan, has a heritage as rich as the land it overlooks. Constructed from the remains of an old Viking ship, its walls tell stories of a time long past, and within them, over many years, we have woven our own narratives. It is in this magical setting that we decided to stage the campaign for our latest collection, as a testament to the inspirational power of our farm. We wanted to capture not only the essence of the clothing but also the spirit of the land that breathes life into every piece.

The collection itself is imbued with the rustic charm, the organic textures, and the colors of the countryside that encapsulate the farm. With sustainable practices at its core, it is my tribute to our home—a place where the wild beauty of the outdoors harmonizes with the warmth of family and the solace of personal retreat. By sharing this collection, shot on the very grounds that have nurtured and fortified us, I aim to extend an invitation to you all. I wish to welcome you into our world, a world where fashion coexists with flora and fauna, where design is informed by the natural curves of the landscape, and where every garment is rich with stories that echo the seasons of life. I am truly eager for you to experience this fusion of home, heart, and French fashion. I hope that as you wear these pieces, you are reminded of the simple pleasures, the beauty of nature, and the sanctity of a place called home.

With profound gratitude for your continued journey with me,

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