Captured in the heart of Paris, the Pre-Fall 2025 campaign unfolds in quiet moments—sunlight slipping across limestone, fabrics catching the breeze, and the Anne Fontaine woman moving through the city with ease and intention.
This exclusive behind-the-scenes look reveals more than a campaign—it reveals the process, the poetry, and the quiet confidence that shape every collection. From the first fitting to the final frame, each image tells part of a story: one of transition, of refinement, of light becoming layer.
As you move through this page, discover the details that brought the collection to life—through lens, through fabric, through Paris.
Now available to shop: a curated selection of Pre-Fall 2025’s earliest pieces—signature white shirts, fluid tailoring, and effortless essentials—all designed for the season ahead.
Let the story begin with what you wear.


Joanna Shirt - Available Now


Yvette Cardigan - Available Now


Presley Denim Jean - Availble Now